Behind The Rebrand Of Central Texas Dermatology

Welcome to our new website! We’re excited to introduce you to our updated brand. Here’s a summary of the changes, as well as the considerations behind our refreshed look.

A New Visual Identity 

Our goal is to provide patients with the highest standard and most personalized dermatological and cosmetic care to meet their skincare needs. We developed new logos for both Central Texas Dermatology and SkinCare Austin, which are two sides of the same coin. Our new logo system and color palette reflect the connection between both segments of our practice.

The icon we designed represents timelessness and elegance, and it reinforces our values:

  • Personal care
  • Trustworthiness
  • Sophistication

User-Friendly centexderm.com

We created the new centexderm.com with a modern design and layout, new typography, updated photography, and an intuitive navigation to make the user experience as seamless as possible across desktop, mobile, and tablet devices.

It’s important to us to provide distinct homes for Central Texas Dermatology and SkinCare Austin within the same website. We also want the experience on our website to more closely resemble the atmosphere at our clinic, which is why we showcase the splash reel on our homepage.

Central Texas Dermatology Brand Video 

Conveying the “why” behind our practice is equally important as the “what.” With that in mind, we produced a brand video featuring Dr. Emily Prosise to help you understand our vision, commitment to patient care, and the importance of our local Austin roots.

View the video below.

Though our look has changed, our commitment to you remains the same: Our mission is to provide best-in-class care to keep you healthy and confident.

We’d love to hear your feedback. Email us at [email protected] to share your thoughts.

Congratulations to Dr. Trizna on his upcoming retirement July 19!